Privacy Policy

Babue Inc. (“Babue,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information in accordance with:

• The Personal Information Protection Act
• The Personal Information Protection and Electronic Documents Act
• The California Consumer Privacy Act, as amended by CPRA
• Other applicable U.S. state privacy laws

This policy explains how we collect, use, disclose, and protect your personal information.

1. Scope

This policy applies to information collected through:

• www.babue.com (the “Site”)
• Purchases of Babue products
• Concierge “Fit Check” services
• Email subscriptions and marketing communications

2. Categories of Personal Information Collected

We may collect the following categories:

A. Identifiers

• Name
• Email address
• Billing and shipping address
• IP address

B. Commercial Information

• Order history
• Product preferences
• Payment transaction records (processed via third-party payment processors)

C. Internet Activity Information

• Browser type
• Device information
• Pages visited
• Cookies and tracking technologies

D. User-Submitted Content

• Photos or videos submitted for ergonomic fit assessments
• Written notes or communications

E. Marketing Data

• Newsletter subscription status
• Engagement metrics

We do not knowingly collect personal information directly from children under 16.

3. Legal Basis for Processing (Canada)

We collect and use personal information based on:

• Your consent
• Contractual necessity (to fulfill orders)
• Legal obligations
• Legitimate business interests (e.g., fraud prevention)

4. How We Use Personal Information

We use personal information to:

• Process and ship orders
• Provide customer service and fit guidance
• Improve product design and safety
• Send marketing communications (opt-in only)
• Prevent fraud and unauthorized transactions
• Comply with legal obligations

We do not sell or share personal information, including the personal information of consumers under 16.

5. Disclosure to Service Providers

We may share personal information with:

• Payment processors
• Shipping carriers
• Ecommerce hosting providers
• Email marketing platforms
• Analytics providers

All service providers are contractually required to safeguard personal information.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable site functionality
• Analyze traffic
• Improve user experience

You may disable cookies through your browser settings.

If you are a California resident, you may contact us at the email below to exercise your rights under California law. We do not sell or share your personal information for cross-context behavioral advertising.

7. Cross-Border Transfers

Personal information may be processed or stored outside your province, state, or country, including in the United States. When transferred internationally, it may be subject to foreign laws.

We implement reasonable contractual and technical safeguards for cross-border transfers.

8. Retention

We retain personal information only as long as necessary to:

• Fulfill orders
• Maintain warranty records
• Comply with tax and legal obligations
• Resolve disputes

Fit Check photos are retained for 24 months unless deletion is requested.

9. Your Privacy Rights

Canadian Residents

You may request:

• Access to your personal information
• Correction of inaccuracies
• Withdrawal of consent (subject to legal limitations)

You may file complaints with the Office of the Information and Privacy Commissioner of Alberta.

California Residents

Under the California Consumer Privacy Act, you may request:

• Access to personal information collected
• Deletion of personal information
• Correction of inaccurate data
• Information about categories of personal information collected and disclosed
• Non-discrimination for exercising your rights

To exercise your rights under California law, contact us at hello@babuebaby.com.

10. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect personal information. No system can be guaranteed 100% secure.

11. Children’s Privacy

Our products are intended for adult purchasers. We do not knowingly collect personal information directly from children under 16. We do not knowingly sell or share the personal information of consumers under 16.

12. Privacy Officer

Privacy inquiries may be directed to:

Privacy Officer

Babue Inc.

Edmonton, Alberta, Canada

Email: hello@babuebaby.com